OUR VALUES

Kafeaterra-Our Values

HOW WE DO THINGS

OUR COFFEE JOURNEY IS DICTATED BY A SET OF VALUES THAT GOVERN OUR BEHAVIOUR AND INTERACTIONS WITH THE PEOPLE WHO WE ENCOUNTER.
Kafeaterra-The DNA of our multi-generational, family-run company
THE DNA OF OUR MULTI-GENERATIONAL, FAMILY-RUN COMPANY

Our values form our DNA as a multi-generational family-run company. They underpin our philosophy towards the way in which we choose to do business, driving our solidarity in both thinking and action as a group of people.

We respect the fact that our business and operations affect many people, communities and places in diverse locations.

It is always our priority to make sure that what we do is good for all of our stakeholders, leaving a positive future-facing footprint and creating shared value and mutual prosperity for all.

Kafeaterra-Values
Kafeaterra-passenger

PASSIONATE

P
WE DO WHAT WE LOVE AND LOVE WHAT WE DO

HONORABLE

H
WE DO WHAT WE PROMISE

ETHICAL

E
WE DO THINGS THE RIGHT WAY

PROGRESSIVE

P
WE LOOK TO THE FUTURE AS WELL AS TODAY

COURAGEOUS

C
WE ARE BRAVE IN WHAT WE DO

EXCELLENCE

M
WE DO NOT JUST DO THINGS; WE DO THINGS WELL